To improve the efficiency of recognition while determining the emotional tendencies of goods evaluation accurately, this paper proposed a text classification approach based on Matrix Projection (MP) and Normalized Vector (NLV) to realize sentiment analysis for goods evaluation. Firstly, this approach extracted feature words of goods evaluation by utilizing matrix projection, and then computed the average Feature Frequency (FF) of feature words in each category, and obtained normalized vector through normalized processing to feature frequency of each category by using Normalized Function (NLF). Finally, it predicted the sentiment tendency by comparing similarity between feature vector of goods evaluation and normalized vector of each category. Compared with the k-Nearest Neighbor (kNN), Naive Bayesian (NB) and Support Vector Machine (SVM) algorithm, the experimental results show that the proposed approach has higher prediction accuracy and speed of classification. Especially compared with the kNN the approach has obvious advantages, its macro average F1 value is more than 12% higher than the kNN and classification time is reduced by 11/12〖BP(〗reduce to或reduce by〖BP)〗. Compared with the SVM its speed is greatly improved.